Pat Fallon, the founder of ad agency Fallon who helped build Minneapolis into a hub for cutting-edge, creative campaigns, died Friday. He was 70.
The cause was a stroke, the Star Tribune reports.
The Minneapolis-based agency, in a statement on its website, said, “We are devastated by the loss of our iconic leader. He was our inspiration, our fire in the belly, our eternal conscience and the head of our Fallon family. We will miss him dearly, but are fully committed to living up to the legacy of greatness that he established at the place that bears his name.”
Fallon hadn’t officially led the agency ( the Twin Cities’ sixth-largest by revenue, according to Business Journal research) since 2008, but he remained active as chairman emeritus.
Fallon and four colleagues launched the ad agency then known as Fallon McElligott Rice in the early 1980s, pooling together $100,000 from their life savings. They spent $10,000 of it right away on full-page newspaper ads detailing their manifesto for ““a new advertising agency for companies that would rather outsmart the competition than outspend them.”
Co-founder Fred Senn said that the agency’s early success was largely the result of Pat Fallon’s optimism and drive: He once staked out a prospective client’s office for hours until getting a meeting.
The agency went on to produce groundbreaking work like the BMW Films series and the “Cat Herders” Super Bowl spot. AdWeek has a roundup of Fallon’s career and industry impact.